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Full article: Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context
Full article: Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context

Advertising strategy and effective advertising: comparing the USA and Australia
Advertising strategy and effective advertising: comparing the USA and Australia

PDF) Advertising Effectiveness and Influence of Consumer Buying Decision of LED Television
PDF) Advertising Effectiveness and Influence of Consumer Buying Decision of LED Television

PDF) A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUMER DURABLE GOODS IN TIRUCHIRAPPALLI DISTRICT
PDF) A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUMER DURABLE GOODS IN TIRUCHIRAPPALLI DISTRICT

PDF] Effectiveness of advertising formats in television | Semantic Scholar
PDF] Effectiveness of advertising formats in television | Semantic Scholar

PDF) Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products
PDF) Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products

Influence of Television Advertising in Acquiring Cosmetics with Speci…
Influence of Television Advertising in Acquiring Cosmetics with Speci…

Frontiers | The Emotional Effectiveness of Advertisement | Psychology
Frontiers | The Emotional Effectiveness of Advertisement | Psychology

Frontiers | TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory | Psychology
Frontiers | TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory | Psychology

PDF) Effect of Advertisement on Consumer Behavior | Kushagra Pal - Academia.edu
PDF) Effect of Advertisement on Consumer Behavior | Kushagra Pal - Academia.edu

PDF) Amazon: Effectiveness of television advertisements
PDF) Amazon: Effectiveness of television advertisements

Quantitative Analyses of the Effectiveness of TV Commercials
Quantitative Analyses of the Effectiveness of TV Commercials

The effects of social TV on television advertising effectiveness: Journal of Marketing Communications: Vol 23, No 1
The effects of social TV on television advertising effectiveness: Journal of Marketing Communications: Vol 23, No 1

The Ancient History of Advertising: Insights and Implications for Practitioners | the Journal of Advertising Research
The Ancient History of Advertising: Insights and Implications for Practitioners | the Journal of Advertising Research

DOC) Is social media advertising more effective than traditional advertising? | Victor O Sobowale - Academia.edu
DOC) Is social media advertising more effective than traditional advertising? | Victor O Sobowale - Academia.edu

Empirical Evidence of TV Advertising Effectiveness | the Journal of Advertising Research
Empirical Evidence of TV Advertising Effectiveness | the Journal of Advertising Research

What Do We Know About Social-Media Marketing? | the Journal of Advertising Research
What Do We Know About Social-Media Marketing? | the Journal of Advertising Research

PDF) Effectiveness of advertising formats in television
PDF) Effectiveness of advertising formats in television

Evaluating The Effect of YouTube Advertising towards Young Customers' Purchase Intention
Evaluating The Effect of YouTube Advertising towards Young Customers' Purchase Intention

TV advertising is more effective than ever | Thinkbox
TV advertising is more effective than ever | Thinkbox

Full article: Expanding the Agenda of Research on Product Placement: A Commercial Intertext
Full article: Expanding the Agenda of Research on Product Placement: A Commercial Intertext

PDF) Effectiveness of advertising formats in television
PDF) Effectiveness of advertising formats in television

Full article: Old meets new: how researchers can use existing knowledge to explain advertising in new media
Full article: Old meets new: how researchers can use existing knowledge to explain advertising in new media