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4A's on Twitter: "The #4As opposes @nielsen's proposed measurement changes to combine in-home & out-of-home TV viewership into one data stream to calculate ratings & inventory pricing. Read 4A's response to Nielsen's
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4As Philippines on Twitter: "ABS-CBN's Nandy Villar: The pervasiveness of TV will still be there. But based on experience, our strength in TV is influenced by our strength in digital.… https://t.co/lzOi0gdmEK"
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While Optimistic And Enthusiastic About TV Attribution, Industry Leaders Want Better Visibility Into How Providers Are Approaching Measurement, Data and Implementation - 4A's
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