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![Yusuf Mehdi, head of marketing and strategy for Microsoft's Xbox group, speaks during the presentation of the Xbox One as part of ChinaJoy 2014 China Digital Entertainment Expo and Conference in Shanghai Yusuf Mehdi, head of marketing and strategy for Microsoft's Xbox group, speaks during the presentation of the Xbox One as part of ChinaJoy 2014 China Digital Entertainment Expo and Conference in Shanghai](https://c8.alamy.com/comp/2D0J34P/yusuf-mehdi-head-of-marketing-and-strategy-for-microsofts-xbox-group-speaks-during-the-presentation-of-the-xbox-one-as-part-of-chinajoy-2014-china-digital-entertainment-expo-and-conference-in-shanghai-july-30-2014-microsoft-corp-will-launch-its-xbox-one-gaming-console-in-china-on-september-23-making-it-the-first-foreign-company-to-start-selling-consoles-in-the-worlds-third-biggest-gaming-market-after-a-ban-on-the-devices-was-lifted-this-year-microsoft-is-forging-ahead-with-the-console-launch-despite-tuesdays-government-announcement-that-the-us-software-giant-is-the-subject-of-an-ant-2D0J34P.jpg)
Yusuf Mehdi, head of marketing and strategy for Microsoft's Xbox group, speaks during the presentation of the Xbox One as part of ChinaJoy 2014 China Digital Entertainment Expo and Conference in Shanghai
![Yusuf Mehdi, head of marketing and strategy for Microsoft's Xbox group, speaks during the presentation of Yusuf Mehdi, head of marketing and strategy for Microsoft's Xbox group, speaks during the presentation of](https://l450v.alamy.com/450v/2e5hbd5/yusuf-mehdi-head-of-marketing-and-strategy-for-microsofts-xbox-group-speaks-during-the-presentation-of-the-xbox-one-as-part-of-chinajoy-2014-china-digital-entertainment-expo-and-conference-in-shanghai-july-30-2014-microsoft-corp-will-launch-its-xbox-one-gaming-console-in-china-on-september-23-making-it-the-first-foreign-company-to-start-selling-consoles-in-the-worlds-third-biggest-gaming-market-after-a-ban-on-the-devices-was-lifted-this-year-microsoft-is-forging-ahead-with-the-console-launch-despite-tuesdays-government-announcement-that-the-us-software-giant-is-the-subject-of-an-ant-2e5hbd5.jpg)